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Foundations for Artful Success Live   Foundations for Artful Success Toolkit

What’s the Difference?

  • The Live program is only available during a scheduled period. The Toolkit can be purchased and gone through at your own pace.
  • The Live program includes access to live Q&A sessions where Tonya answers questions submitted by the current tribe. The Toolkit has the recorded version of these from the previous year, but you cannot submit your own questions to be answered.
  • The Live program includes access to a tribe-exclusive forum during the program. This is a place to connect with other tribe-mates and bounce around ideas or get further clarification on a topic during the course. The toolkit does not provide this community as it is taken independently.
  • Both programs include a secret Facebook Forum for alumni once the program has concluded with participation from Tonya!

Raves About Artful Success

Judy Pagnusat
Judy Pagnusat

I want to let you know that I enjoyed your program and also to let you know that I used it for a different reason than most. I was feeling at a loss in life after the loss of my mom and the work I did to close her estate and then got diagnosed with breast cancer last summer.

Good things came out of my sadness and loss. My husband and I have been able to travel, I built a wonderful art studio onto my house and the breast cancer was very small and the treatment was minimal and my prognosis is great

Judy Pagnusat Work

The problem was I was unable to get back into the flow of life, so I joined your program.

I feel much better now and have taken initiative in my life. I have started creating again, gained a new perspective on keeping things and eliminating things I really don’t need. I am doing a better job of putting limits on groups I volunteer with and what they can expect from me. I am saying no more. I also met a friend who shares my art interests and we are doing weekly art play dates.

I do feel very grateful for all I have and that includes my experience with you and Artful Success.

Judy Pagnusat
 
Wendy Ballard
Name

Tonya’s class, Artful Success, really helped me to focus in on my exact goals for my business.

From that, I was able to write my artist and passion statement, seek assistance to create my website and have photos of my jewelry professionally taken.

My level of professionalism really got “kicked up a notch” because I enrolled in this class. Tonya provided more than she promised in this class.

 
Tara Reynolds
Tara Reynolds

I can think of a million words that describe my experience with Tonya and the Artful Success program but the one that jumps to the top of the list is comforting. Not “comforting” in the comfortable sense of the word, far from it!! I haven’t been “comfortable” at all over the last ten weeks. But comforting in the sense that:

  • I am not alone – I have Tonya and the most fabulous tribe of artists to consult with.
  • That my business and my art practice is benefiting from the amazing wealth of knowledge that Tonya has compiled and that she so generously is sharing with us.
  • I have a blueprint, I know that if I just do what Tonya recommends, I WILL be a success.
  • I will always have this program as a reference to go back to.

Deconstructed Locket by Tara Reynolds

It is a challenging program and it might take me years to fully implement all of the information she has shared with us, but Tonya teaches us that as long as we’re doing the work and taking those steps (whatever they may be) we’re right where we need to be. And that gives me confidence. Confidence in myself, in my art, in my customers, and in the universe.

I can’t think of a more positive, giving, intelligent teacher than Tonya. She is someone I will always look up to and strive to be more like as a person and as an artist. This was the wisest investment I have ever made in myself and in my business.

 
Susan Brooks

The Artful Success program has more than met my expectations.

It not only has sharpened my focus with my art practice, but has cleaned up my life a bit. I now have more systems in place to get the job done – whether it is cleaning my studio or marketing my work – I feel more organized, more focused, and more productive.

I love the “hour of power” and the daily and weekly planning/review tools. Each module is packed with great information and I look forward to continue to digest and put into practice more of the tips and skills over the coming months.

Thanks, Tonya, for sharing your “genius” work with us – and for creating such a supportive “tribe” of colleagues to help us continue the journey… to our own “Artful Success”.

 
Michelle Loon

Tonya’s Artful Success program has not only helped me understand the steps needed to set up my business for future growth, but it has also helped me connect with my own self confidence as far as accepting who I am and who I want to be as an artist.

Over the past 3 years I have been blessed with opportunities to teach, sell and share my jewelry with others but have struggled with wanting to create and truly believing I can make it a career as the prospect of having a business was overwhelming.

Working through each module’s exercises has brought me unexpected leaps of clarity, a positive shift in mindset, and an ability to focus productively with less overwhelm. I am grateful for the abundance of support from Tonya and other “tribe” members as the information they have shared throughout the program has helped me improve my relationships personally with my family and teach with more enthusiasm and confidence.

Thank you Tonya for enabling me to Take Action!

Michelle Loon
 
Dona Miller

I was searching for an art business program when I received the announcement from Tonya that she would be offering the Artful Success Program.

I knew I needed a push to get things in order for my business. What I didn’t expect was the volume of useful information and the great community she has created.

I had not been very successful at applying the business knowledge I had to my art business. Nor had I been very good at actually doing the exercises I knew I needed to do.

Through this program, Tonya helped me get the clarity and motivation to work through the fundamentals. I am still working on some of these but I have already seen a big difference in my life and business!

Thanks Tonya for pulling the pieces together in a comprehensive, effective program. I am truly grateful!

Dona Miller
 
Juanita Burton

When I met Tonya Davidson in 2005, I was immediately drawn to her. I have always felt Tonya is very trustworthy, professional and has high integrity – that means a lot to me. She is also a very knowledgeable, giving, and supportive teacher and mentor.

Fast-forwarding, I had been creating and selling my designs for over 5 years; yet as a businesswoman I always felt like I was stumbling around in the dark.

Tonya’s guidance has been like finding my flashlight.

The Artful Success Program came into my life at a critical time for me. Over the previous 2 years, there were changes in my personal life that interrupted my creativity and stalled my jewelry business goals.

Just as I was ready to give up, the Artful Success program was announced. I was so excited I could hardly stand it.  I immediately signed up and waited anxiously to begin.

Tonya’s program provided practical tools that have given me focus and clarity. Since the calls, videos, and worksheets are downloadable, I can easily review at my convenience. I am so grateful for her sharing and her knowledge. Tonya teaches you to work smarter – not harder.

Within the first few sessions, I was feeling changes and seeing results.

Six months after starting the program, I had doubled my gross sales and production from the previous year.  This was the best investment in my business I have made to date.

Tonya, thank you for making the Artful Success program so fabulous and memorable!

Juanita Burton
 
Lisa Michelle

I choose to invest in myself and my creative talent.

Working with Tonya in the Artful Success program gave me insight and confirmation.  The process was full of materials, exercises, and tools.  Everything from time management to niche customers.  When I implement the processes, I am more productive.

I saw an immediate increase in income with one tip!

I do and would recommend working with Tonya, and I will again.

Lisa Michelle
 
Lori Coffelt

Last year I saw that Tonya was offering a course on applying business to your art.

I felt I could trust that she knew how to run a business from the success of her company, so I took the Artful Success course and I don’t even have a business. I thought it would help me get off on the right foot, should I take my hobby to the next level.

What I learned was amazing and powerful stuff.

Everything she taught can apply to your life as well as a business. I highly recommend investing in yourself and taking the next class. Like all programs and classes you only get out of it what you put into it. It is a program that I plan to use and review often. Thank you Tonya, you rock!

Thank you, Thank you, Thank you!

Lori Coffelt
 
Ellen Chappelle

As soon as I read about the Artful Success program, I was immediately interested. I’d seen other such programs — even tried a couple of them — but I’ve never found such a complete, thorough course. And I loved that I was learning from a fellow jewelry maker who really understood my chosen art form!

As a detail person, I’ve often felt that I didn’t have enough information after other workshops and seminars. But Artful Success was different. In fact, there’s so much detail that months later I’m still digesting it and implementing what I learned.

And since the calls and worksheets are all downloadable, I can review the material as often as needed, making changes at my own pace.

Best of all, I learn something new every time I go back to it!

Ellen Chappelle
 
Candyce Westfield

I had been searching for ways to get some help with my business. Along came “Artful Success” with Tonya Davidson! It turned out to be the most comprehensive program covering everything from de-cluttering your life to make way for abundance to the nuts and bolts of taking great photos of your work! It exceeded my expectations in every way!

There is so much information in this program I will be using it for years! I love that I have the modules and handouts to reference, as I am ready to tackle each aspect of my business. Tonya is an abundance of knowledge and is very generous with all she knows!

This program helped me to clarify where I want to take my business, to develop my website, logo/brand (still in progress), and to push myself to a higher standard of creating!

I highly recommend this program for anyone ready to take the leap! It will change your business and your life!

Candyce Westfield
 
Rosa Martha

At first, I was hesitant…

I really did not know what to expect about an online course. But then I thought it was the perfect course for me, it was made by an artist and for artists.

I am amazed at how well planned the whole course is, the attention Tonya paid to even the smallest detail.

I learned about time management, web presence, creativity, marketing and even photography.

It is the best money I have ever spent.

Artful success has not only changed the way I work, it has changed my life!

 
Sally Hoffman

I first met Tonya at a workshop 2 years ago in Tucson.

I noticed her right away because she was a warm and friendly person, always willing to answer questions and help people.

I’d done business with Whole Lotta Whimsy before, so I was very familiar with their quality of product and excellent customer service.

When Tonya announced her Artful Sucess Program, I knew I wanted to be a part of this wonderful opportunity to be mentored and guided on the hows and to do strategies of the business world.

I am in the process of setting up my own business, My Art and My Soul, and the guidance and instructions that Tonya has provided to me through this program will be life changing. She is a wonderful instructor and no question, no problem, no request is ever too small for Tonya. She always takes the time to help and advise.

I highly recommend you take advantage of all that Tonya Davidson has to offer in this complicated business arena. She has learned from her experiences and will save you much time and money in the long run.

I am so proud to tell people about my mentor and business coach, Tonya Davidson. She is a Teacher, Mentor and Founder of the Artful Success Program. This was the best investment in my busineess I have ever made!

Thank you Tonya.

Sally Hoffman
 
Cynthia Peplinski

I found out about your company, Whole Lotta Whimsy, in August 2010 at Arrowmont School of Craft, when I took an enameling class with Ricky Frank. Ricky handed out your catalog in class.

Well, the class was so fun I vowed I would get straight to work when I got home again…

Long story short, if I had not been a part of your wonderful and encouraging Artful Success program this summer, I would still be stumbling along, not taking my work seriously and not getting much done.

Since June I have learned how to use my time more wisely and take my work more seriously.

I am having so much fun making pretty things! This month I am able to have some work available for sale at a local craft school fundraiser. I couldn’t have gotten to this place without Tonya and her Artful Success Program.

Tonya, a million thanks for all of your hard won wisdom; sharing your business strategies, Drew’s photography tips, business books to read, and the forum, where we all asked our questions and were part of a creative community!

You simply are the best!

Cynthia Peplinski
 
Louise Little

The Artful Success Program came into my life at a perfect time.

Over the last 18 months there have been many changes in my personal life that disrupted my creative life and my art business. I needed to get back on track, but found myself procrastinating.

This program, in a few short weeks, has given me the structure to step back, analyze myself, my goals, and aspirations; and is giving me concrete tools to move forward and achieve them.

I thought what I wanted was a consultant to tell me what to do; but Tonya’s approach has given me much more.

I love the “class format” and look forward to the hour talk every week. But I love more the fact that I can download the webcast to listen to anytime.

I love the tools and exercises that have made me much more organized and productive than my “to do” list. I love the fact that Tonya is nudging me and making me think instead of just telling me what to do.

Louise Little
 
Lynne Denio

Artful Success has already improved my sales and production, but the best return on my investment was totally unexpected… a great start on a balanced, healthy, joyful lifestyle.

With Tonya’s specific exercises to define my ideal life and establish habits, I now include friends, daily walks and health meal planning in addition to my art in my day!

The biggest complaint among those of us taking Artful Success is that the Modules contain so much worthwhile content that we are finding it a challenge to implement it all!

PS: I had my highest sales month in my gallery ever, and only on Module Three!

Lynne Denio
 
Elizabeth Villarreal

I have listened to 3 of the Modules so far and am hearing so much that resonates with me, not only in the business of jewelry making/selling, but also just on a personal basis.

Our lives can be enriched in so many ways if we open ourselves to new ways of thinking or even to some old ways of thinking that we’ve heard before and know are true, but “forget” as we go through our day to day lives and struggles.

I am so glad I decided to take this plunge and know that all facets of my life will be better for it.

 
Maggie Roschyk

I have known Tonya for over eight years, and she is one of my most valuable resources in this crazy, mercurial world called art jewelry.

Recently, I wanted to branch out and expand my art jewelry business. Most of my friends and peers gave me the standard encouragement to “go for it”, “reach for your dream” and all the supportive platitudes that friends will tell you. I sought out Tonya and presented my “idea” (I hadn’t even written a business plan), and asked if she would give me her thoughts and wisdom on this venture.

Well, you get the real deal with Tonya.

Tonya listened to my big dream of owning an artist’s studio, offering classes and retail products and then, instead of giving me blind encouragement, presented me with questions, difficult questions. Tonya wasn’t trying to crash my dream, she was coaching me to PREPARE me for my dream!

I don’t want the friend that won’t tell me that there is spinach in my teeth just because they want to be nice.

Tonya is a killer business woman and an artist. She speaks my language and understands what I am trying to achieve. Tonya is my trusted resource, and I wholeheartedly recommend her to others!

Maggie Roschyk
 
Bronwen Heilman

I have been a successful art jeweler for over twenty years and have experienced the “ups and down” of the market.

However, with Tonya’s help, these ups and downs have not been so dramatic.

She knows what it takes to increase the bottom line and how to get there.  She looks at where I have been, where I am now, and where I want to be.  We set do-able goals which have allowed me to build a successful business and brand.

Tonya is the #1 person to go to if you want to learn how to work smarter, not harder, and increase your bottom line.  She has proven time and time again, that she knows how to build a successful business.  She is always willing to go that extra mile to make sure you succeed.

Bronwen Heilman
 
Margaret Zinser

As artists, we often need to put more energy into our business.  As business owners, we sometimes forget the art.

Tonya has provided me with the insight, inspiration, and motivation to find and maintain balance between the two.

She has a keen ability to help me find clarity in challenges I face, particularly in my business and creative worlds.  She asks the right questions, although not necessarily the easiest to answer, and provides truthful, no-holds-barred, feedback.

As both a businesswoman and artist, Tonya is a ‘big picture’ thinker.

She can uncannily target the best way to present new work, and integrate that new work into marketing efforts: from printed materials, to booth display, to interaction with customers.She helps me see a more holistic vision of my business than I often can see myself.

Margaret Zinser
 
 
Anne Mitchell

When I moved to Tucson, a mutual friend and artist introduced Tonya and I; I count that day as a very lucky one indeed!

Not only is Tonya a very accomplished artist and instructor, she has a wealth of information and resources on industry products and techniques. Her instincts are as close to flawless as you can find, and, even during these difficult financial times, her business sense has kept Whole Lotta Whimsy flourishing.

Tonya has been an essential part of my moving forward with several of my business plans. She has a “no nonsense” approach that helps you get to the heart of some of the more complex issues and plans.

On a final professionally personal note, I have not met many that have as much integrity as Tonya. It is a rare thing to be able to engage in a sensitive or delicate conversation and know that your thoughts and concerns are safe. Tonya is one of the most trustworthy and professional people in our industry.

I cannot recommend her highly enough!

Anne Mitchell
 
Donna Lewis

I remember meeting Tonya at a show in 2005. I was intrigued to find a person that seemed to add so much to the energy and spirit to the event.

She gave of herself to anyone that approached, never was in a hurry, and was present for the person needing help or wanting to share an experience. I knew that this was a person I wanted to meet!

Tonya has made it her priority to use her awesome talents as an artist and business woman to absorb and share the valuable information working artists require to be successful in the business of art.

The majority of creative people seem to have an unrealistic relationship with the concept of a real business approach.

As an artist herself, Tonya knows exactly how we see things. Combine that with her business acumen for a perfect understanding of the best way to guide artists. She strives to help us understand marketing, finances, taxes and all those uncreative necessities that we must know.

So many people ask me for resources; Tonya Davidson is the first one I recommend!

Donna Lewis
 
Shirlei Davis

I have known Tonya for almost 10 years now, and over the last few years, I have watched her grow her business to incredible success.

She knows what her clients want and need, and she knows her market inside and out. She makes sure that she is always at the forefront of her industry by being the ideal to which everyone else wishes to aspire!

Not only is she able to make incredible jewelry, but she can also teach what she knows to others with great patience and understanding.

Over the years, Tonya has not only helped me hone my artistic skills, but she has also encouraged many of my other endeavors.  Yet, like any great teacher, Tonya can tell me when I’m heading in the wrong direction and is not afraid to tell me to “just let it go.”

She always has great advice to offer me and makes me look at my life honestly and completely!

Shirlei Davis
 
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