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Are you struggling to build your profits
but don’t want your love of creating
to turn into a JOB that you dread?
Use your heart-centered love for creating to engage your customers through artful marketing and turn your passion into profits before the holiday season is here!
My Fellow Artist,If you’re wondering how on earth you’re going to make more money and keep building the business of your art – then we really need to talk. You see, after I took my own jewelry business to a very high level of success, I started getting tons of requests to coach artists with their marketing and business – and I’ve pretty much always turned them down. In 2011 I launched Artful Success and well, it was a “raving” success. And I realized how much I really love to help artists succeed and make more money! (I’m actually freakishly good at it too!) |
I was very hesitant to start this program as I have completed some similar programs and was expecting it to be repetitive to what I had already learned.
In just the first week I was making changes in my business that were showing results.
After finishing the Artful Success program, I was able to strategically plan exactly where I wanted my art and business to go.
The program gave me the skills to know what and how to change the things I was doing.
The program also allowed things that were more abstract to become much more clear. For example: the fine details of how to set up your website, what to put in it, what NOT to put in it, colors, etc.
And mostly, the willingness of Tonya to be so supportive and helpful, sharing her knowledge and resources.
After making a few changes, I have at least doubled my prior income and doors keep opening up for me, sometimes without even trying.
This was the best investment in my business I have made to date.
Really, though, what I discovered was this: Most artists are a lot like I used to be: You’re tired of trying to do it all. And you’re sick of feeling so overwhelmed. maybe you are feeling unsure of the direction of your work and branding of your business.
I bet you wonder if you need to revamp your line, move in a new direction or simply where to start? You know you want to “take it to the next level” but what does that even mean?
Do you dream about being featured in magazines, doing shows, being in a gallery, or even just making enough money to keep creating?
Or maybe you want to turn your passion of creating into a full time profitable endeavor?
If this sounds like you, then here’s a question for you:
Are you ready to make your future different?
If your answer is YES – then I have amazing news for you!
Finally, you can take part in a program created EXPRESSLY for artists BY an artist! (That means everything will be presented in a way that you’ll actually understand.)
Together, you and I will build your profits, and help you create a renewed sense of passion and pleasure for the business of your art!
Hey, I’ve been where you are now. I understand the life of an artist. I understand YOU. And I want to tell you: You really can let go of the stuff you weren’t meant to be doing. You really CAN learn to market yourself and your work to bring in LOTS more money. And yes, you can finally let go of the panic around money and business.
When I met Tonya Davidson in 2005, I was immediately drawn to her. I have always felt Tonya is very trustworthy, professional and has high integrity – that means a lot to me. She is also a very knowledgeable, giving, and supportive teacher and mentor.
Fast-forwarding, I had been creating and selling my designs for over 5 years; yet as a businesswoman I always felt like I was stumbling around in the dark.
Tonya’s guidance has been like finding my flashlight.
The Artful Success Program came into my life at a critical time for me. Over the previous 2 years, there were changes in my personal life that interrupted my creativity and stalled my jewelry business goals.
Just as I was ready to give up, the Artful Success program was announced. I was so excited I could hardly stand it. I immediately signed up and waited anxiously to begin.
Tonya’s program provided practical tools that have given me focus and clarity. Since the calls, videos, and worksheets are downloadable, I can easily review at my convenience. I am so grateful for her sharing and her knowledge. Tonya teaches you to work smarter – not harder.
Within the first few sessions, I was feeling changes and seeing results.
Six months after starting the program, I had doubled my gross sales and production from the previous year. This was the best investment in my business I have made to date.
Tonya, thank you for making the Artful Success program so fabulous and memorable!
“You Can Finally Let Go of the Panic Around Money and Business.”
I was a struggling artist. I was also a struggling retail store owner. (Pretty much, I was just “struggling!”) And very very slowly, I discovered the exact steps to turn that around.
Through years of trial and error, I’ve learned how to do business differently to actually make money. I turned it all around and made my business wildly successful. Once this started happening, artists kept asking me how I did it – and how they can do it.
I realized how much I loved to help artists succeed. And the bottom line is that I feel a deep desire (almost a duty!) to serve others by sharing my knowledge and experiences.
So I’ve taken my in-the-trenches experience (trade shows to galleries to online sales), my college degrees, and all the coaching, educational and marketing programs I’ve attended, and combined them into an actual step-by-step blueprinted program EXCLUSIVELY FOR ARTISTS.
I designed this easy to follow, program, just for artists, to share with you how clarity, marketing, and revolutionary thinking can turn anything around making even the smallest business profitable.
Time and time again clients say
they got 5 great things from working with me:
“empowered, confident, supported, clear, and productive”
Not long after I had decided to leave my day job to start my own jewelry business, I received notice of a new program, Artful Success, being offered by Tonya Davidson. I hesitated to sign up at first, but decided it would be a worthwhile investment. Am I glad I did!
This program literally walked me through setting up my own business – from setting goals to building good habits to pricing work to website design and use of social media to engage customers. Tonya includes great practical tools to bring focus and clarity, and to help us plan and assess. She is a very caring and giving mentor, and has valuable insight stemming from her own experience as a successful business owner.
Just a few weeks after launching my website, I made my first sale! Within a few short months of completing the Artful Success program, I had established my business and was filling orders for my work. I’m looking forward to increased productivity and sales this year as I continue with the foundations I learned from Tonya!
This blueprint has allowed me to continue to grow my business thrive with phenomenal profits through four years of recession and even a difficult personal loss in my life.
This is not one of those boring programs taught by some business-executive-gallery-type feeding you a bunch of theory and lofty ideas!
This is an actual step-by-step process taught by someone who has walked in your shoes and understands your challenges, someone who has been on every side of this industry – teaching you practical and proven success secrets.
So – here’s your opportunity to take action this year and make this your best year ever! Success is for those who take decisive action.
Creative Blessings,
PS – The exercises, handouts, outlines, and videos will be downloadable for you to keep forever. Listen and review them again and again.
Get Access to the Classes Now
Module 1:
Your Online Web Presence:
Building Your Presence and Your Bottom Line!
Should you be on Etsy, Artfire, Tophatter, have your own site or all of the above? How do you get people to visit your site and then connect with you in all the different platforms you participate in online? What happens when they are there? Are they buying or busy trying to figure out what you sell or how to navigate your site? Are they connecting to you or do they click on and then off?
This is where you’ll learn to connect to your customers online, find resources for building a site, how to make the site user friendly and make your bottom line more profitable.
I’ll share all the latest information on how to optimize your website by dissecting
the layout, keywording and SEO.
You’ll learn:
- What brings a customer to your site
- Why they stay and how to engage them
- What will get you better searchability rankings
- How to build authority through your site
- How to use it as an effective sales tool
- Plus, you’ll get valuable downloadable handouts of how-tos’, resources and tips
Add the Bonus Module for Free when Purchasing at Least 1 Module by Clicking Here
Important: Each class can be registered for alone or you can register for all of the classes by clicking here.
Module #2:
List Building & Email Marketing:
It’s the Number ONE marketing tool. Are you using it?
So how do you collect your customer’s names? Are they just a pile of cards you’ve collected and some names in a guest book?
What if you could engage a customer, give them value, and then continue to communicate with them about who you are, what you create, what you have to offer and where…don’t you think your sales would increase.
All marketing shows that how much you make is directly related to how many people are on your list. Maybe this is why your profits aren’t as big as you’d like?
You’ll learn:
- What a customer list is and why you need one
- How to build your customer list
- How to use the customer list
- Creative ideas to incorporate into your blog
- How to have a blog and why it’s important
- What an autoresponder is and where to find one
- Plus copywriting tips and tricks
- … and yes, more handouts and exercises
Add the Bonus Module for Free when Purchasing at Least 1 Module by Clicking Here
Important: Each class can be registered for alone or you can register for all of the classes by clicking here.
Module 3:
Social Media: It is the Future of Marketing, Are You Ready? (Part 1)
You can only do so many shows, advertise in so many magazines, and get so many accidental hits on your Etsy site. How will you expose your art to the masses?
Of course, you just use your fingers…your 5 Marketing Fingers (blog, ezine, twitter, facebook, linkedin… oh yes, and Pinterest) to drive traffic to your shows, your sites, and your galleries. No one uses the yellow pages or the newspapers to find sources. Create your presence on the web early, before other artists.
Taking you behind the scenes, we’ll look at what’s involved to be a marketing success with social media.
You’ll learn:
- How to get started
- How to strategize and go way beyond the basics with tactics
- How to schedule it into your busy day easily…making it fun!
- How to use tools to monitor and participate
- How to promote and advertise if applicable to your marketing
- Easy ways to pull in friends of friends an widen the base of your audience
- Plus numerous downloadable handouts, resources and tools to apply
Add the Bonus Module for Free when Purchasing at Least 1 Module by Clicking Here
Important: Each class can be registered for alone or you can register for all of the classes by clicking here.
Module 4:
Social Media: It is the Future of Marketing, Are You Ready? (Part 2)
You can only do so many shows, advertise in so many magazines, and get so many accidental hits on your Etsy site. How will you expose your art to the masses?
Of course, you just use your fingers…your 5 Marketing Fingers (blog, ezine, twitter, facebook, linkedin… oh yes, and Pinterest) to drive traffic to your shows, your sites, and your galleries. No one uses the yellow pages or the newspapers to find sources. Create your presence on the web early, before other artists.
Taking you behind the scenes, we’ll look at what’s involved to be a marketing success with social media.
You’ll learn:
- How to get started
- How to strategize and go way beyond the basics with tactics
- How to schedule it into your busy day easily… making it fun!
- How to use tools to monitor and participate
- How to promote and advertise if applicable to your marketing
- Easy ways to pull in friends of friends an widen the base of your audience
- Plus numerous downloadable handouts, resources and tools to apply
Add the Bonus Module for Free when Purchasing at Least 1 Module by Clicking Here
Important: Each class can be registered for alone or you can register for all of the classes by clicking here.
Module 5
Shows & Galleries:
Tell me what I need to know and how to be successful!
Doing shows and being in a gallery are major promotional perks to your art practice. They help you expose yourself to bigger markets and more opportunities.
However they can be overwhelming as they are both loaded with details that will make your head spin.
As a savvy and seasoned show exhibitor and having both been in galleries and having interviewed top artist and owners, sort out all the questions, get insight and decide how to implement this into your marketing plan.
You’ll learn:
- What a gallery owner is looking for & how to put your best foot forward
- What red tape details you need to know to protect yourself
- What’s the best way to find a great show
- What’s involved in doing a show
- How to exude your brand and have an awesome display and yes, more handouts and resources
Add the Bonus Module for Free when Purchasing at Least 1 Module by Clicking Here
Important: Each class can be registered for alone or you can register for all of the classes by clicking here.
Module 6:
Photography:
The key to sales, getting into shows, and opportunities
A good photo is everything. Whether it is of you or your work, it should be professional quality. Not only does the right lighting, angle, and background engage the buyer but it tells them your level of professionalism. It’s a firs impression and perhaps the last. Most photographs are not good enough and those artists, no matter their talent, are excluded from opportunities based solely on the quality of their photo.
In the module a professionally published photographer will walk you through all the tips you need to create your best image. You will learn about the equipment and resources – as well as how to set up your own mini photo-studio and editing on a budget!
Add the Bonus Module for Free when Purchasing at Least 1 Module by Clicking Here
Important: Each class can be registered for alone or you can register for all of the classes by clicking here.
FAQ
Q: If I’m not a jewelry artist, will I benefit from this program?
A: Absolutely! This program is a holistic approach to your life and your art practice.
Anyone interested in improving their business, even if it wasn’t in art, would benefit from the module lessons and insights provided.
The examples I will provide will be mostly jewelry oriented, but I’m happy to provide ideas, tips and examples that are broader depending on who is taking the program and their goals.