As artists, we often struggle pricing our art. Many times, the price we set ends up not making us any profit but instead costs us money for our time and materials! These are 4 big mistakes that I often seen artists making that should be avoided when setting the price on your art! Continue Reading
Category Archives: Art of Marketing You
Heart-Centered Selling
Do you love to sell or dread to sell? Selling is key to making income and you can do it better than anyone else! So why not learn to love to sell by making simple mindset shifts, implementing them and growing your know, trust and like factor. Continue Reading
Pinterest: What is it and Why Do I Want to Participate?
“Pinterest hits 10 million U.S. Monthly Uniques Faster Than Any Standalone Site Ever” says comScore. It’s the site where 18-34 year old upper income women are gathering to share ideas, images and connect with each other. Should you be participating on Pinterest and how do you do it? I share a step-by-step tutorial and marketing reasons why you should be using this to build your brand and your Know, Trust, Like factor. Continue Reading
Social Media is a Waste of Time
Is social media a waste of time? What if I told you that is one of the best free tools available to you to build your business? That social media will build your list, leads, and know-trust-like factor. Yep! It’s time for you to Get Your Social Buzz On! Continue Reading
4 Ways You Can Enjoy the Process of Getting to Your Goal
We all strive to be a master of our art, of our life, and of our careers. To be a master we must learn to love the journey of repeating and practicing skill sets even though this can be boring, tedious and annoying. I share 4 Ways You can Enjoy the Process of Getting to Your Goal.
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8 Ways Your Work Can Become a Transformative Object:
Objects. They are created by one’s hands, touched by another, owned, traded, traveled the road, forged and smithed, rubbed when sad, and worn when happy. They are currency, connect us to time, are symbolic, intimate, precious, powerful, and have much deeper meaning than the materials they are made from. They can and do transform lives. You work should be much more than just an object. What will be it’s worth and meaning? Will it transform someone’s emotions, life, or even day? Continue Reading
5 Ways to Communicate Your Story with Your Customer Through Your Work
Companies rely on 5 influential factors when they successfully sell. Allowing your work to capture the emotion and energy with which it’s created and then sharing that with others will result in sales. Your story and the story of your work is key to making this connection. So reach down deep and incorporate this story into your work, your website, your brand and your selling techniques. Continue Reading
Forecasting Your Art Practice Sales
What’s your forecast for 4th quarter 2011 sales in your art practice? Do you know how many pieces you need to make to make enough sales to reach your gross sales goal for the holidays? When will you buy materials and how can you lower your COGS? I’ve got 3 great Quick Start Questions for you! Continue Reading
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