Author Archives: Tonya Davidson

Does Pricing Your Work Puzzle You?

One key part to pricing your work is knowing your overhead. If you are missing even a few of these items it could be the reason you are not making a profit. Do you account for every expense? Overhead is not just studio space rental, electricity etc. Most artists don’t put anything or very little in this category. Even if you work out of your home studio, it is likely that your overhead is anywhere from a minimum of $5,000 to well over $60,000 depending on the size of your studio. It includes advertising, show fees, domain registration, telephone, etc. Students of Artful Success have a list of over 32 possible overhead elements. What is on yours? Continue Reading

Now’s the Time to Expand

Now’s the Time to Expand

Who is your ideal client? Is there average purchase for jewelry $15-80? Are those types of customers buying jewelry right now in this current economy? It’s time to take a look at your work, who buys it, and whether there is a market for your *actual* client right now. Perhaps you need to reevaluate your work and create work that fills the market need. Continue Reading

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