Modules 1 & 2

Tools of the Trade: Fill up your toolkit with essentials for success!

We all know that preparation and a solid foundation is the key to success. Education and practice are not enough. The ability to do your genius work and share it with the world depends on your foundational tools! Feel less overwhelm when you get a more balanced and simplified schedule, confident mindset, and hone in on a focused plan for actionable step to your goals. It’ll be like a breath of fresh air blown into your business!

Here’s what you’ll learn:

• How to get more done working less
• How to clear the obstacles for more creative abundance
• Practical tools to help you show up with confidence and purpose each day
• Plus, you’ll get valuable downloadable handouts of how-to’s, and practices

Get Productive and Get Organized: Systems for your business

Do you find yourself wishing you had help? Do you spend a lot of your time reacting to things that have happened to or in your business? I bet you ask yourself, how does “so and so” get it all done? How do they do shows, online sales, and still have time to create?

Creatives don’t like to be reined in by systems. Most of us don’t even KNOW what a is a system? (Pssstt….it is the secret to enormous success). Build your systems and your business will run without that overwhelm. Imagine spending more time creating and less time dreading “the business”.

Concrete skills you’ll learn:

• Easy ways to increase your productivity and focus
• How to find a team or assistant and hiring techniques that you can afford
• How to figure out your ROI (return on investment) and what it means to your business
• Easy organizational steps for your business and techniques to keep things flowing smoothly
• How to create new habits and mindset

Modules 3 & 4

Clarity: Creating Your Own Story

It’s great to be able to make beautiful art, but now what? There’s lots of beautiful items out there for sale. They have no story. No way to connect with the buyer. Without that connection there is no buyer.

Here’s a look at just a few of the essential skills you’ll learn:

• What’s the difference between marketing and branding
• Specific and powerful clarity tools empowering you to understand your customer, your story and how to communicate to sell effectively
• How to market your story
• Develop your visual vibe
• PLUS, more tools and handouts to put these practices in place

Clarity: Heart-Centered Marketing – Engaging Your Customer

Do you know the difference between a mission statement and a passion statement? How do you hook in your customer and stand out among all the other artists? Artists are a needle in a haystack. Without being “sales” and pushy, how do you engage them?

You’ll learn:

• Authentic ways to market your business
• You will explore ways to develop a niche for your voice
• Explore ways to be likable and persistent
• How do you write and artist statement
• Engage them with customer process boards
• Identify your social epidemics
• Formalize your call to action
• Build your list
• How to avoid the wrong customer

Modules 5 & 6

Selling Successfully: Connecting your Story with Income

Imagine being able to sell everything you make and not be able to keep up with demand. It’s possible! It doesn’t magically happen, but the “magic” is in the story and the ability to sell that story. No top hat or rabbit required for this module, but you’ll feel like you were given that magic wand.

A sprinkling of what you’ll learn:

• How to brand yourself and your business
• An easy and heart-centered approach to selling without being “salesy”
• Essential things to know about shows and whether you should do them
• …and yes, more handouts and resources

The Tipping Point: Pricing your Work

Sally Shopper likes and is attracted to your work. Yet she walks out of your booth or clicks off your sale site. Did you lose the sale over the price?

Pricing is not only about being too high, but also about being too low. How do you find this magical tipping point? How do you make sure you cover all your expenses and actually make a profit? Do you know if you are profitable, what your profit margin is, or even how selling that item effects your bottom line?

Essential techniques you need to learn (and I will teach you):

• How to figure out your cost of goods, profit margin, and price points
• Developing different levels of targeted purchasing points
• The psychology of pricing
• Plus handouts and loads of sample sheets

Bonus Module

Banishing Drains: Getting Unstuck Through Self Management and Elimination

Learn how to make time for your art, your family and your dreams. A wise Taoist philosophy is that “when you let something go from your life, something better will come in.”

In this bonus module, I’m going to give you practical exercises to complete that will provide clarity in eliminating “clutter” to make room for magic in your art practice (and life!). There is no such thing as time management, but you’ll be shown concrete ways to manage your self and your energy to maximize your day and your creativity.